Like most people I am not a fan of price hikes. Every time I book a flight back to the UK I weep for days because I remember the time when I could fly there AND back for less than $400 (and you wouldn’t land hungry). But, there is not much I can do as the prices are comparable across all airlines flying that route, and there aren’t any other viable transportation options. I just have to suck it up, and try to fly in the cheapest periods.
Earlier this month Netflix announced that they were separating out their streaming and DVD rental businesses and this re-shuffle would have an associated price hike. And oh my the internets and the twitter went bat shit crazy about the $6 increase (based on if you had unlimited instant and one disc rental), and how Netflix Instant is not worth $7.99 because of its limited offerings.
My plan (unlimited streaming plus two discs) has gone up to almost $20 per month, and whilst there are other things I could spend that $6 on (three bags of Haribo cola bottles or two iced lattes or 3.4 trips on the PATH train) I’m okay with the price hike because it’s still great value for money – especially when you compare it to the alternatives (e.g. premiere cable, movies on-demand, etc).
In an average month we’ll get through 10-14 DVDs, and umpteen hours of Netflix Instant. (Am too scared to look up this exact figure otherwise Alex will tell me off but I’m at home and pregnant during the hottest months of the year so by 3pm AC and collapsing on the sofa look good.) So for our household Netflix is still great value for money especially when you consider that three years ago we quit premium cable and said bye bye to $60 a month, and then a year ago we quit going to the movies and said bye bye to $24 for two tickets (and that’s the cheap end given the horrible trend for turning crappy movies into even crappier 3D movies).
I don’t care about seeing films when they open (or premiere cable shows when they air). I’m happy to wait a couple of months and see them in the comfort of my own home cinema where I can watch ‘em when I like, pause ‘em for pee breaks and eat my own snacks that aren’t going to induce adult onset diabetes or drain the cylons’ college fund.
With Netflix DVDs I manage our list like some people manage their stock portfolios. Pushing the new releases to the top, and alternating with the TV series we are working through. I always try to make sure we have some that Alex will watch come the weekend. But really he loves Netflix Instant because of all the documentaries they have on offer, and the access to back seasons of No Reservations, Top Shot and StarTrek. Also, using Netflix Instant on Apple TV is a dream so much better than via the XBox 360 or DVD player.
Sure I’d love for there to be more new content on Netflix Instant, and I’m excited that they are going to develop their own programming but all this costs $$$, and I am sure this is where the price increase comes in. There is a lot of competition in this space but as far as I am concerned Netflix is still the best value for money and has a great user experience.